Press Mag Media will once again work in partnership with marketing agency Chase & Co, directing a press advertising campaign for Jemca Car Group. Operating four Lexus dealership centres in London and the South East, Jemca Car Group will benefit from A5 leaflet drops around the branch locations of Croydon, Reading, Sidcup and Edgware Road.
The double-sided print adverts feature high quality photograhic images of Lexus vehicles, endorsed by an accompanying brand logo. The first side opens with the bold heading ‘last orders for congestion charge free motoring’, followed by text explaining the pending closure of Transport for London’s Greener Vehicle Discount scheme. Financial figures are presented in a table, with each of the four branch locations receiving an advert populated with appropriate contact details. The reverse side examines two car models in more detail – the RX 450H LUX and the GS 250 – along with a cluster of customer benefits, such as a free MOT and 2 years free servicing.
Having previously embarked on successful compaigns together, Chase & Co and Press Mag Media are able to present Jemca Car Group with an effective marketing strategy tailored to suit their brief. Specifically targeting households in only relevant geographical locations, the collection of leaflet drops will raise the Lexus brand profile and encourage custom prior to the termination of TfL’s Greener Vehicle Discount. This form of direct promotion will allow the Lexus branches to access potential clients right in the personal space of their own home, maximising dwell time and landing unavoidably at their front door.
