Edinburgh-based Territorial Army band, The Lowland Band, are raising their profile across Scotland with a national advertising campaign from Press Mag Media.
A series of classified adverts will feature in Metro Scotland newspaper during September and October, in search of part-time musicians across woodwind, brass and percussion.
The advert invites interested players to an Open Day Rehearsal on the 13th October, introduced by The Lowland Band logo and several paragraphs outlining performer benefits. A contact telephone number, e-mail, address and social media call-to-action are integrated within the advert.
One of the three military bands in the Royal Regiment of Scotland, The Lowland Band has been performing at events across the UK since 1958. The classified advert format will allow the band to establish a presence in a trusted print publication, placing them into the hands of 275,000 daily Scottish readers.
CEO of Press Mag Media’s parent company Media Agency Group, Lee Dentith, said:
“By featuring in national Scottish press, The Lowland Band will extend their message to a geographically relevant readership, with the Metro newspaper harnessing the power of its widespread reach.”
